Tips Stickers HEYLOVE - Textile

Tips Stickers HEYLOVE Textile: six materials rather than six colours

The envelope brings together the six labels of the Textile collection: Velour, Fleece, Twill, Lurex, Chiffon and Satin. Six densely shimmered shades whose names refer to fabrics.

A collection that sells by analogy

That is what the naming makes possible. A client cannot describe a shimmer, but she knows what velvet is and what satin is. Fabric names give a shared vocabulary for talking about an effect that is otherwise hard to name, and that is exactly what is missing at the station when you try to explain a finish.

Shimmer demands two lightings

That is the constraint of this series. Under the station lamp, the six shades look close. Near a window, the shimmer reveals itself and the gaps appear. Show the chart in both places, otherwise the client sees only a fraction of what she is buying.

How to apply them

Stick each label on the matching tip, on the side that does not carry the colour, before fixing the tip to the ring or fan. Label as you build: on shimmer shades, identifying them afterwards means comparing each tip to the bottle.

Three chromatic families

The collection covers three distinct registers: pinks with Velour, blues and greens with Fleece and Twill, browns and beiges with Lurex, Chiffon and Satin. Group them by family on the display rather than in the order of the envelope: the chart then reads instantly.

To combine with the general chart

The catalogue also offers the Envelope with Stickers HEYLOVE, which covers the complete assortment. This per-collection envelope suits you better if you build separate displays by range rather than a single chart.

Origin

Produced in Ukraine by HEYLOVE, imported directly by NC Beauty Pro, HEYLOVE distributor for France.