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HEYLOVE: conscious aesthetics for professional manicure

HEYLOVE is a professional nail brand born in Ukraine, developed and manufactured in Kyiv by the NAILSMADE laboratory. Formerly known as HELLO, the brand reinvented itself around one simple idea: offering nail professionals uncompromising, high-quality formulas wrapped in refined minimalism. Now distributed in more than 15 countries and trusted by thousands of nail technicians, HEYLOVE has become one of the rising names in European manicure.

A signature concept: the bottle matches the colour

You cannot mistake HEYLOVE for any other brand: every bottle is tinted in the exact colour of the product it contains. This unique visual concept turns the technician's desk into a living colour chart, makes shade selection effortless for clients, and brings beauty to every workspace. Shades are curated into capsule collections inspired by current trends: Nude, Forest, Nuts, Lifestyle, Met Gala, 90's Style and many more.

HEYLOVE's key product lines

Bases: Rubber Base, Tint Base and Flow Base

The base range covers every technical need: the clear Rubber Base for flawless adhesion, the Tint Base — a highly pigmented colour base available in dozens of camouflage and nude shades — and the self-levelling Flow Base for a perfectly even result. A low-acid version (pH 6.7) is also available for sensitive nails.

Gel Polish

The Gel Polish collection features 66 permanent shades, complemented by seasonal drops, magnetic Cat Eye velvet effects, Reflective polishes with light-reflecting particles and glitter finishes. Dense pigmentation, one-to-two-coat coverage and long-lasting wear: formulas built for salon work.

Builder gels: Smart Gel and Frame Gel

Smart Gel, a liquid gel in a bottle, allows fast strengthening and shaping of the natural nail. Frame Gel, a universal sculpting gel in a jar, is the brand's best-seller for nail extension and architecture. They are joined by Jelly Gel for corrections and extensions, sculpting-gel Gel Tips and reusable nail forms.

Top coats and finishes

From the No Sticky no-wipe top with UV filters to the velvet-effect Super Matte, glitter Coin tops, shimmer tops and tinted BB Tops: every finish has its dedicated top coat, including Dark Story, designed specifically for dark shades.

Care and accessories

The care line includes Cuti-Cocktails — nourishing cuticle oils based on precious almond, coconut and grape-seed oils, enriched with aloe vera and vitamins A and E — plus primers (Ultra Bond), dehydrators (pH Bond), brushes, cat-eye magnets and nail-art gels (paint gel, gypsum gel, metallic gel).

Quality, safety and commitment

All HEYLOVE formulas are TPO-free (compliant with the 2025 European regulation), notified on the EU CPNP portal and aligned with the UK OPSS framework. Production follows GMP good manufacturing practices and the brand is cruelty-free: never tested on animals. Made in Ukraine with precision and passion.

Who is it for?

HEYLOVE is designed for nail technicians, beauty salons and demanding enthusiasts looking for reliable, beautiful and safe products — from babyboomer manicures to the most creative nail art. A brand for those who choose conscious aesthetics over compromise.

Discover the brand universe: official HEYLOVE website · Instagram @heylovegel