Permanent Collection Learn more

66 shades for every season

The HEYLOVE permanent collection: 66 gel polish shades always in stock, from milky nudes to deep reds, plus on-trend greys, greens and browns.

Designed as a complete palette, the core collection covers salon essentials: timeless milkies (Chalk, Sugar, Powder), rosy nudes, autumn burgundies and browns (Burberry, Ristretto, Toffee), deep greens and elegant greys. Every shade delivers dense 1-to-2-coat coverage and up to three weeks of wear.

Always restocked, these 66 references are the backbone of your colour chart, extend them with each seasonal drop.

To build a balanced salon colour chart, plan roughly one third nudes and milkies, one third deep seasonal shades and one third statement colours, the permanent collection covers exactly that spectrum, and each colour-matched bottle doubles as a swatch on your display.

Frequently asked questions

Which gel polish shades sell best?

HEYLOVE's permanent-collection best-sellers are the milkies and nudes (Chalk, Sugar, Powder), safe bets all year round, followed by deep autumn-winter shades such as Burberry, Ristretto and Toffee. These timeless colours account for the majority of salon services.

One or two coats of gel polish?

Most HEYLOVE shades cover in one generous coat or two thin ones, thanks to their dense pigmentation. Milkies and very light shades gain depth with a second coat; dark, saturated shades are often opaque from the first.