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Find the latest HEYLOVE collections here: seasonal capsules, new shades and limited editions, online from the day of the brand's official launch.
Every season, HEYLOVE launches capsule collections inspired by current fashion and colour trends. These editions live for a season: shades that become best-sellers join the permanent collection, the others disappear, don't wait too long.
Follow this category or our newsletter to catch every launch on day one.
Our advice: HEYLOVE capsules sell out fast, and shades not promoted to the permanent collection are never re-issued. If a colour speaks to you, get it at launch, it is also when the brand pushes new drops on @heylovegel, ideal for riding demand in the salon.
HEYLOVE launches new capsule collections every season, in step with fashion and colour trends: fresh shades in spring-summer, a deep palette in autumn, shimmers for the festive season. Launches are previewed on the official @heylovegel account.
Not always: a capsule collection lives for one season. Only shades that become best-sellers join the 66-reference permanent collection; the others leave the catalogue for good once stock runs out.