Tips Stickers HEYLOVE - Lifestyle

Tips Stickers HEYLOVE Lifestyle: three families on a single envelope

The envelope covers the seven labels of the Lifestyle collection: Macadamia, Teddy, Skin, Basil, Matcha, Ash and Elephant.

A collection that is not one

That is its particularity and you need to know it to present it properly. Unlike series built on a single colour theme, this one mixes three registers: warm beiges with Macadamia, Teddy and Skin, greens with Basil and Matcha, greys with Ash and Elephant. Laying the seven tips out in a row gives an impression of disorder, when each sub-group is coherent.

Build it in three blocks

That is the solution and it changes everything. Group the beiges, the greens and the greys separately on the display, with a gap between each block. The client then reads three distinct propositions instead of seven shades with no logic, and she settles far more quickly.

How to apply them

Stick each label on the matching tip, on the side without colour, before fixing the tip to the ring or fan. Label as you build the chart rather than at the end.

The greys and greens are under-used

They are the shades technicians offer least and clients ask for more and more. A chart that shows them clearly sells colours nobody would have mentioned, simply because they are visible.

How to label without error

Macadamia, Teddy and Skin are close and merge once applied. Stick their labels before even fixing the tips to the ring, keeping the bottle beside you, rather than relying on the order of application.

A word on wear

Glitter does not fade, it dulls: the top coat above it scratches, and the sparkle goes with it. That is why the quality of the seal decides how long the set stays impressive, far more than the gel underneath.

Origin

Produced in Ukraine by HEYLOVE, imported by NC Beauty Pro, HEYLOVE distributor for France.