Envelope with Stickers HEYLOVE

Envelope with Stickers HEYLOVE: making the shade chart readable

This envelope contains the labels matching every reference in the HEYLOVE catalogue. Each sticker goes on the corresponding display tip and carries the name of the shade.

An unlabelled shade chart is useless

The observation is blunt but verifiable in any salon. You lay out fifty nude tips, they look magnificent, the client picks one, and you spend three minutes working out which bottle it matches. Across two hundred references the exercise becomes impossible. The chart ends up in a drawer and you show bottles one by one, which sells far less well.

What it changes in the sale

A labelled shade chart shifts the conversation. The client browses on her own, compares, hesitates between two, and arrives with a choice already formed instead of asking your advice on a catalogue she does not know. She also spots shades she would never have asked for, which sells colours you would not have offered. The appointment time saved runs to minutes on every set.

How to use them

Stick each label on the corresponding tip, on the side without colour, before fixing the tip to the ring or fan. Label as you build the chart rather than at the end: identifying fifty nude tips laid on the same day after the fact is a far longer exercise than it sounds.

To combine with the collection charts

The catalogue also offers Tips Stickers HEYLOVE by collection, which let you build thematic charts. This envelope covers the complete assortment and suits you better if you are building a general chart rather than separate displays by range.

A word on wear

Glitter does not fade, it dulls: the top coat above it scratches, and the sparkle goes with it. That is why the quality of the seal decides how long the set stays impressive, far more than the gel underneath.

Origin

Made in Ukraine by HEYLOVE, imported directly by NC Beauty Pro, HEYLOVE distributor for France.