Gel Polish HEYLOVE East - 15 ml

Gel Polish HEYLOVE East: the terracotta of the Basic collection

East is the palest and most luminous of the red brown shades in the collection. A true, warm terracotta, tipping almost towards the reds while keeping the earthy cast of its family.

The transition shade between two families

It occupies an interesting commercial position. A client attached to classic reds finds a familiar but renewed nuance; a client who wears browns finds a livelier version of what she knows. It is typically the reference to offer when someone wants to change without changing, a phrase that comes up often at the desk.

How to apply it

Dry with pH Bond HEYLOVE, lay Ultra Bond HEYLOVE on the edge, let it set on its own, then cure Rubber Base HEYLOVE Clear for 30 to 60 seconds. Shake, apply East in one or two thin coats of one minute each, depending on the density obtained.

Which services it works for

It gives a very successful flat colour on short nails, and also works as a coloured French over a nude base, where the terracotta smile line advantageously replaces a classic red.

When to suggest it

From late summer through autumn, where its warmth accompanies tanned skin and earthy outfits. On short nails it stays crisp and easy to wear.

A regulatory note

HEYLOVE formulas are announced and CPNP registered, with photoinitiators compliant with European cosmetic regulations. Ukrainian production, direct importing.

Who to recommend it to

Clients who want warmth without going to a dark brown, and those preparing for an autumn event where the manicure should look considered.

What to pair it with

Gold decoration extends its warmth naturally, while silver creates a cool break less coherent with the earthy cast.

How many bottles to plan for

Terracotta turns over from August to November, with a peak in early autumn. Plan this reference at the end of summer.

Specifications